Let me ask you a question. The last time you launched your own product to sell
online, or even offline, how did you come to a conclusion about what price you
were going to be selling at?
At a guess, I’d probably say you looked at the competition to see what they were
charging. While this is a good start, it’s far from the whole picture, and you’re
fumbling in the dark if you looking at competition is the only factor you’re taking
into account
